Face of Radiology: Where are the popular kids on social networks?

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If you are a radiologist, how many patients have you talked to in person on an average work day?

As a resident/fellow in major academic centers, I was very enthusiastic about having face to face time with my patients. In fact, the “Face of Radiology”  campaign initiated by ACR (American College of Radiology) happened during my residency. Having been a practicing diagnostic radiologist for nearly two years, the number of patients I actually directly talked to can be counted with my fingers. Sometimes, I do make a conscious effort to say hi to my patients, especially patients who are getting MRIs. However, often, when the Emergency Room is full of patients and/or multiple trauma cases are coming in, there are just other priorities (i.e. saving human lives) than doing a 5 minute PR stint for the sake of politics.

According to Dr. Neiman’s “Face of Radiology campaign” in 2009, with traditional media tool, the cost of trying to change people’s perception about radiologists could be up to 30 million dollars annually. This does not account for marketing budget for individual radiology practices.

That said, maybe people are missing the Gorilla in the center of the screen. Social media, Google, and various digital marketing tools now offer much direct, quantifiable, cheaper solutions for businesses.  Social media (and digital marketing in general) may be potentially very powerful tools for medical imaging community to communicate with the consumers, which include the government, third payers, and the patients, whom are increasingly eager to take control of their future healthcare. That said, when one reviews the social media efforts by top 15 largest private radiology groups, with a few exceptions, even the largest 15 U.S. practices** paid little attention to their presence on major social media platforms.

 

Ranking

Practice

Facebook

Twitter

Linkedin

1

Radiology Associates of northern Texas

265

0

0

2

Advanced radiology services

0

0

0

3

Radia Medical Imaging

0

0

0

4

Charlotte radiology

3674

1859

530

5

University Radiology Group

139

560

0

6

Austin Radiological Association

312

0

705

7

Fairfax Radiological Consultants, PC

150

934

211

8

Mountain Medical Physician Specialists

0

0

0

9

Central Illinois Radiological Associates, Ltd

0

0

0

10

Radiology Imaging Consultants, SC

24

0

0

11*

Radiological Associates of Sacramento

1171

NA

NA

12

Radiology Associates of South Florida, PA

15

10

130

13

Spectrum Medical Group

87

0

336

14

Consulting Radiologists, Ltd

88

0

179

15

St Paul Radiology, PA

0

0

0

* Radiological Associates of Sacramento is now part of Sutter Health

**Based on a report from Radiology Business Journal in 2012 report on the largest radiology groups in the U.S.



hchen23

Neuroradiologist by trade, enthusiast for big data, digital marketing, 3D printing in healthcare

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